How To Become A Blogging Authority

Becoming an authority in your niche has long been recognized as paramount to online financial success. An authority is one who has developed the skills and possesses the knowledge of a specialist in a defined practice area. On the Internet, in order for an authority to develop a reputation as an expert, he or she must be willing to share their knowledge, expertise, and skills. To the online marketer, knowledge only becomes an asset when it is shared with the community.

Most Internet experts have narrowed their field of practice to a specialized topic; search engine optimization, programming, traffic generation, keyword evaluation, etc. Often times they are deeply entrenched in their topic to a point of exaggeration. The big question is, "Must one become an expert or an authority in order to successfully market online?" The answer to this question is most probably, "Yes."

In order to be considered an expert, one must:

Stay current within their field of expertise.

Change online happens at the speed of light. What worked best yesterday is obsolete today. An expert must be up to date on not only what is happening now, but what will most likely happen in the future. By understanding this concept, an expert can influence issues and become a news creator instead of a news reporter. Staying current requires reading and study, daily, no exceptions or excuses. Often times, digging deep into a specific topic is required in order to fully understand its impact on the Internet and the market. The expert must be willing to access data that might be unique and not easily accessible. It is this level of "staying current" that separates the real experts from the rest of the field.

Gather, purify, and endorse quality information.

An expert must be able to not only ingest, but also digest massive amounts of information pertaining to their area of expertise. Then, they must be able to separate those ideas that should be retained in file from those that should be sent to the recycle bin. Once the expert identifies quality ideas, he must then orchestrate their composition into a worthy product allowing all that tune in a resource of clarity and simplicity. The expert should deliver solutions to current and expected challenges, clarification to areas of confusion, and new proposals where old techniques have proven inadequate. These solutions must be made available in an understandable format using terminology understandable by the general end user.

Be willing to challenge tradition.

Just because something has always been done one way doesn't mean that's the way it should still be done. Tradition can be great for uniformity, but it can also cause thought stagnation. An expert should be willing to change the way the community thinks if traditional concepts are outdated or inadequate. Because of their knowledge base, an expert wields a sword of influence capable of changing the way the majority thinks about key business issues.

So, how can you establish your authority as an expert in your niche? You must be willing to consistently share information about your niche in a progressively deeper manner and an ever increasing depth.

1. Highlight your achievements - this changes the way people think of you.
2. Join topic related forums and post in conversations involving your niche. Offer advice when possible.
3. Post on blogs - use Google Alert for blogs that use keywords specific to your field.
4. Add testimonials to your web site. Good press builds recognition.
5. Invite people to post on your blog. Do not wait for them to take action - take the reins and ride. The race is won by the most aggressive jockey.
6. Write articles or an article series - and do this often.
7. Write a book or an eBook. This immediately establishes you as an authority. Amateurs do not invest time in authorship.
8. Network - everywhere you go. Tell people what you do and why you do it.
9. Invite questions. True experts know answers. You cannot show people what you know if no questions are asked.
10. Intentionally create relationships with currently recognized authorities. Introduce yourself, ask for mentoring appointments.
11. Use your real name in all you do. It would be a crime to become an expert and everyone know you by a pen name.

It goes without saying, "You will be perceived as an expert not when you become the most knowledgeable on subject, but when you passionately immerse yourself in your niche." If others perceive you to be an expert, then an expert you must be.

Bill Bergfeld is a professional Internet and Network Marketer as well as the owner of multiple businesses. His passion is leadership; his current online project involves aging and methods of reversing its affects. More information on becoming a blogging authority is available from Bill Bergfeld Companies.

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