Five Reasons Why Mom Blogs Are the Blogs to Watch

The following post exploring the rise of Mom Blogs is by Michelle Mitchell from Scribbit.In the Wall Street Journal’s April 10th issue Sue Shellenbarger interviewed Heather Armstrong (known to millions of fascinated fans as Dooce) and a gasp of surprise went up from print media around the country (even my hometown paper The Anchorage Daily

TheFreeAdForum - I have nothing to do with this Spamming Link Exchange Program

Just a short note to let readers know that in the last 24 hours many bloggers who link to ProBlogger were the target of a spammer who used the ProBlogger name to attempt to get you to do a link exchange with his forum.I want to make it clear that I have no affiliation with

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Basic Blog Branding 101

Personal blogs can be more random if it is simply sharing what you are doing with friends and family. But a blog for business, one you hope will make money, a blog that presents you as an expert or one to drive traffic to a website needs to have a marketing goal or purpose.

Generic will kill you. Trying to post a blog about being a stay at home mom might find fierce competition. Trying to post one about how a stay at home mom can run an internet business might be more specific. But don not go posting a blog until you have taken a look around. You do not want to be number one million trying to climb to the top of the heap.

Can your Blog be too niche?

Yes it can. If your blog is only about bunions, it could get boring fast. While the hot phrase is niche you do not want to make it so specific that you run out of ideas in two weeks. There is a good chance you will run out of bunion material.

However, you could instead have a blog about foot problems and this would open up all sorts of titillating subjects of interest like plantar fasciitis or narrow feet, high arches or flat feet. Now we are talking. We can go into orthotics, shoes, wrapping devices and even socks! I could go on as the excitement is never ending.

So Niche does not have to mean singular subject.

That is not to say that drivel.com would not be a viable blog. It would be. In that case, the audience wants to be entertained on various subjects on any given day. They are looking for random of comedic posts and nutty articles.

When it comes to your Blog, think Relationship Marketing.

A blog is more personal. Which, in a place as impersonal as the web, is a big advantage. So it is an opportunity to be professional and give potential clients, customers, visitors a chance to get to know you on a more personal level as well. It is relationship marketing similar to the email marketing.

Your blog should also be about a passion or something about which you are an expert. You share information and expertise on this platform and it needs to be changed and updated.

Do not let your Blog Go down with the Sinking Ship called Mediocrity.

Please do not do a Boring Blog because that is internet litter. Usually people land on your blog because of a keyword. So you have to have something there that captures attention and makes them want to stay and even return. Welcome to my blog is not going to capture attention. If you have a boring blog that is not informative, you will find out soon enough because no one will come or stay either to come back to play.

Steps to keep in Mind

• Define your target audience. Who are they? Really define your market. Defining your target market is the part that will most directly affect your bank account so this step is vital. You have to speak to them so you have to define what is important to them so you can provide the solution or answer.
• Write down your marketing objective (a.k.a. your goals) For example: I want the blog to position me as an expert in foot problems.
• Write the marketing strategies to make it happen. Article marketing, offline direct mail, sponsor 10k races or marathons, social bookmarking. Look for opportunities to tap into the sports medicine market through forums and adword campaigns. These will be strategies on how you will promote your blog.
• How will the blog make you money even if it is support for your internet presence? Example: I want athletes to sign up for my newsletter on improving their gait and preventing future problems of the lower extremities. I will have various products I endorse to avoid and treat problems on the blog and in emails -- products I know work because I have had patients try them.

Planning for Success

Success does not just happen no matter how many things you read that tell you it does. It takes some work and perseverance and planning.

Graduation from Basic Blog Branding 101 means you are not going to write, Welcome to my Blog on your blog no matter how tempted you are to do so. And you are going to write some goals down and do some planning for your success.

http://webpreppro.com eTutorial that guides you through the process of creating a website that caters to a target market.

I am professional freelance copywriter with 20+ years experience turning marketing strategies into memorable advertising and websites. http://annemoss.com My clients have included everything from national brands and local businesses. The only common thread in my work over the years from small space print to TV ads, new product rollouts to websites, is that they are all positioned to a target market. I am an SEO specialist that takes that definition well beyond plugging keywords in a headline.

Biomechanics of the foot information from my sports med site, http://sportsmedinfo.net

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How To Become A Blogging Authority

Becoming an authority in your niche has long been recognized as paramount to online financial success. An authority is one who has developed the skills and possesses the knowledge of a specialist in a defined practice area. On the Internet, in order for an authority to develop a reputation as an expert, he or she must be willing to share their knowledge, expertise, and skills. To the online marketer, knowledge only becomes an asset when it is shared with the community.

Most Internet experts have narrowed their field of practice to a specialized topic; search engine optimization, programming, traffic generation, keyword evaluation, etc. Often times they are deeply entrenched in their topic to a point of exaggeration. The big question is, "Must one become an expert or an authority in order to successfully market online?" The answer to this question is most probably, "Yes."

In order to be considered an expert, one must:

Stay current within their field of expertise.

Change online happens at the speed of light. What worked best yesterday is obsolete today. An expert must be up to date on not only what is happening now, but what will most likely happen in the future. By understanding this concept, an expert can influence issues and become a news creator instead of a news reporter. Staying current requires reading and study, daily, no exceptions or excuses. Often times, digging deep into a specific topic is required in order to fully understand its impact on the Internet and the market. The expert must be willing to access data that might be unique and not easily accessible. It is this level of "staying current" that separates the real experts from the rest of the field.

Gather, purify, and endorse quality information.

An expert must be able to not only ingest, but also digest massive amounts of information pertaining to their area of expertise. Then, they must be able to separate those ideas that should be retained in file from those that should be sent to the recycle bin. Once the expert identifies quality ideas, he must then orchestrate their composition into a worthy product allowing all that tune in a resource of clarity and simplicity. The expert should deliver solutions to current and expected challenges, clarification to areas of confusion, and new proposals where old techniques have proven inadequate. These solutions must be made available in an understandable format using terminology understandable by the general end user.

Be willing to challenge tradition.

Just because something has always been done one way doesn't mean that's the way it should still be done. Tradition can be great for uniformity, but it can also cause thought stagnation. An expert should be willing to change the way the community thinks if traditional concepts are outdated or inadequate. Because of their knowledge base, an expert wields a sword of influence capable of changing the way the majority thinks about key business issues.

So, how can you establish your authority as an expert in your niche? You must be willing to consistently share information about your niche in a progressively deeper manner and an ever increasing depth.

1. Highlight your achievements - this changes the way people think of you.
2. Join topic related forums and post in conversations involving your niche. Offer advice when possible.
3. Post on blogs - use Google Alert for blogs that use keywords specific to your field.
4. Add testimonials to your web site. Good press builds recognition.
5. Invite people to post on your blog. Do not wait for them to take action - take the reins and ride. The race is won by the most aggressive jockey.
6. Write articles or an article series - and do this often.
7. Write a book or an eBook. This immediately establishes you as an authority. Amateurs do not invest time in authorship.
8. Network - everywhere you go. Tell people what you do and why you do it.
9. Invite questions. True experts know answers. You cannot show people what you know if no questions are asked.
10. Intentionally create relationships with currently recognized authorities. Introduce yourself, ask for mentoring appointments.
11. Use your real name in all you do. It would be a crime to become an expert and everyone know you by a pen name.

It goes without saying, "You will be perceived as an expert not when you become the most knowledgeable on subject, but when you passionately immerse yourself in your niche." If others perceive you to be an expert, then an expert you must be.

Bill Bergfeld is a professional Internet and Network Marketer as well as the owner of multiple businesses. His passion is leadership; his current online project involves aging and methods of reversing its affects. More information on becoming a blogging authority is available from Bill Bergfeld Companies.

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